![](https://hexagon.agency/wp-content/uploads/2024/03/1-bh-fortunebox-optimized.png)
FortuneBox
Services
Brand
Industry
Gambling
Simple and direct Brand Design for wheel-of-fortune-alike project.
![](https://hexagon.agency/wp-content/uploads/2024/03/2-fortunebox-optimized.png)
FortuneBox continues its long-term partnership with the team behind Gamdom, Duel, and other gambling projects, which we have worked on together.
The project’s mechanics are simple and reminiscent of a wheel of fortune: users can purchase access to themed boxes, try their luck, and win fabulous prizes.
We developed a playful brand system for FortuneBox that instantly communicates the project’s concept.
The project’s logo is simple and straightforward — an open box. These elements became the primary style elements of the identity, serving as a pattern and frame for various content.
A vibrant color palette visually distinguishes the different themed boxes. Animations play a crucial role in the identity, explaining the project’s mechanics at various touchpoints.
We created a functional identity with components that can be integrated into various media to effectively convey the project’s essence. It is simple and direct, like the FortuneBox’s core idea.
![](https://hexagon.agency/wp-content/uploads/2024/03/15-fortunebox-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/6-fortunebox-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/7-fortunbox-upd-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/8-fortunebox-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/9-fortunebox-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/11-fortunebox-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/12-fortunebox-optimized.png)
![](https://hexagon.agency/wp-content/uploads/2024/03/15-fortunebox-optimized.png)
Credits
Sviatoslav Iablonskyi
Art Direction
Anatolii Todorov
Graphic Design
Ostap Hural
Graphic Design
MNSTR
Motion Design
Dariia Shvets
Motion Design
Yuliia Hnatkova
Project Management