FortuneBox

FortuneBox continues its long-term partnership with the team behind Gamdom, Duel, and other gambling projects, which we have worked on together.

The project’s mechanics are simple and reminiscent of a wheel of fortune: users can purchase access to themed boxes, try their luck, and win fabulous prizes.

We developed a playful brand system for FortuneBox that instantly communicates the project’s concept.

The project’s logo is simple and straightforward — an open box. These elements became the primary style elements of the identity, serving as a pattern and frame for various content.

A vibrant color palette visually distinguishes the different themed boxes. Animations play a crucial role in the identity, explaining the project’s mechanics at various touchpoints.

We created a functional identity with components that can be integrated into various media to effectively convey the project’s essence. It is simple and direct, like the FortuneBox’s core idea.