FortuneBox
Services
Brand
Industry
Gambling
Simple and direct Brand Design for wheel-of-fortune-alike project.
FortuneBox continues its long-term partnership with the team behind Gamdom, Duel, and other gambling projects, which we have worked on together.
The project’s mechanics are simple and reminiscent of a wheel of fortune: users can purchase access to themed boxes, try their luck, and win fabulous prizes.
We developed a playful brand system for FortuneBox that instantly communicates the project’s concept.
The project’s logo is simple and straightforward — an open box. These elements became the primary style elements of the identity, serving as a pattern and frame for various content.
A vibrant color palette visually distinguishes the different themed boxes. Animations play a crucial role in the identity, explaining the project’s mechanics at various touchpoints.
We created a functional identity with components that can be integrated into various media to effectively convey the project’s essence. It is simple and direct, like the FortuneBox’s core idea.
Credits
Sviatoslav Iablonskyi
Art Direction
Anatolii Todorov
Graphic Design
Ostap Hural
Graphic Design
MNSTR
Motion Design
Dariia Shvets
Motion Design
Yuliia Hnatkova
Project Management