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7cric

Services

Brand

Industry

Sports Betting, iGaming

Dynamic and flashy branding for a sports betting platform.

7cric is a betting service from India that has transformed into a full-fledged iGaming platform while remaining true to the most popular sport in the region — cricket. The company has become a partner of a talented cricket team, and we have been there to create a brand that reflects the sport’s enthusiasm and the region’s authenticity and seamlessly integrates into the industry.

Dynamics and movement have become the foundation of the 7cric brand, evident in the logo sign and stylized elements of identity. The logo depicts the connection with cricket by a rapid ball slicing through the air. It’s bold and aggressive, associatively connecting to the sports world. The brand palette is the vibrant colors of the Indian flag, simultaneously reflecting the country’s influence. These visual solutions make the brand noticeable and harmonious with other industry brands.

The brand is built on a love for cricket, as evidenced by the familiar symbolism dedicated exclusively to this sport in its name. We sought to embody both the energy of the sport itself and the closeness to the region where cricket is highly popular.
The result is an authentic and, at the same time, a globally understandable brand that speaks the language of sports drive.

Credits

Iryna Avtukhova

Art Direction

Kyrylo Pryadko

Brand Strategy

Anatolii Todorov

Graphic Design

Kyrylo Pryadko

Project Management

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