Etnodim

Services

Website

Industry

Fashion

UX redesign and creative concept for Etnodim – a Ukrainian fashion brand that bridges heritage and modernity.

Etnodim partnered with Hexagon to evolve its online presence in line with a new creative
direction.

Together, we explored how to express Ukrainian tradition through contemporary design — merging craftsmanship, culture, and digital precision.

We restructured the website for effortless navigation and crafted a clear visual system. Each collection became a self-contained story built around research, emotion, and design.

Refined typography, balanced layouts, and immersive imagery highlight the textures and authenticity of every piece.

Our goal was to create a digital experience that feels as crafted as the clothes themselves — where design serves storytelling, and every interaction reflects the spirit of Etnodim.

The result is a modern platform that elevates Ukrainian identity through timeless design and user-centric simplicity.