Visual identity and website design for Vizlib.

Vizlib, a fast-growing provider of value-added products for Qlik Sense, has seen significant success since its establishment in 2016. With a product portfolio that expanded to include five successful offerings and plans for further growth, Vizlib’s potential was undeniable. However, the company faced challenges with its identity and website, hindering its ability to keep up with its progress. To address these challenges, our team collaborated closely with Vizlib to implement comprehensive solutions.

We developed a framework for product logos that symbolically conveyed their functions, delivering a unified and recognizable brand across all touchpoints. Redesigning all product touchpoints to the new brand identity further reinforced Vizlib’s presence.

The next goal was to create an attractive, user-friendly website that could easily be maintained and expanded for upcoming products. We crafted landing pages showcasing products, features, and use cases, enticing potential users. The introduction of templated blocks for various content types streamlined the process of launching new items and maintaining a consistent brand image. Subtle micro-interactions and barely noticeable animations don’t cause inconvenience; instead, they provide a sense of Vizlib’s passion and technical superiority.

The Vizlib project exemplifies a comprehensive digital business transformation, successfully addressing all touchpoints between users and the company. By revamping the outdated design and unifying the infrastructure, we ensured the client’s website was recognizable and aligned with modern user experience standards. The result is a well-equipped business to attract and satisfy new and existing customers.