Veris Digital
A brand identity and website for a digital asset investment firm that had outgrown its venture fund.
Veris started in 2022 as Veris Ventures, an early-stage fund backing crypto and blockchain companies. Four years later it runs three strategies (ventures, credit and liquidity provisioning, and vault curation) with more than $70M in operating capital.
The identity had not kept up. It dated from the fund’s first days and no longer signaled the trust a firm of that size depends on. Ahead of the relaunch as Veris Digital, the team asked Hexagon for a visual identity and website with a professional, institutional feel that kept the character of a digital-native team.
The name Veris refers to the heather flower. We redrew it for a digital setting: four geometric petals around a single pixel. The wordmark follows the same logic. A monospaced typeface gives it a technical base, while a custom V and R soften the grid and make it distinctly Veris.
One system carries everything else. The monospace is paired with a contemporary grotesque, warm neutral backgrounds set a calm base, and bold, slightly muted colors mark the key sections and the three strategies.
The website is the identity’s first full application, designed and developed by Hexagon. Its structure mirrors the business: one platform, with a page for each strategy. Large headlines, modular layouts and restrained motion leave room for the firm to add more. It is built on Sanity, so the Veris team can update the portfolio and strategy pages themselves.
Investment firms in digital assets usually borrow one of two looks: the conservative language of traditional finance or the neon gradients of crypto startups. Veris Digital needed neither.
We gave it a character of its own: serious without being conservative, digital without the clichés, and tied to a story only Veris can tell.
Trends date quickly in this market. A flower drawn in four petals and a pixel should still fit when the firm adds its fourth strategy.
Credits
Sviatoslav Iablonskyi
Art Direction
Taia Yurkiv
Web Design
Anatolii Todorov
Graphic Design
Borys Yergiyev
Project Management