Tonybet

Services

Brand

Industry

Sports Betting, iGaming

Brand Strategy & Design for Tonybet

Tonybet is a leading name in the online gambling industry, known for its responsibility, fairness, and engaging games.

This team is not just a part of the industry but a true sports ambassador. It actively supports various teams offline and is deeply passionate about fostering a unifying sports culture.

Tonybet needed a complete rethinking to convey this dedication to sports better and communicate its values to players worldwide.

Formulated the team’s big hairy goal, “To expand opportunities for the sports industry at all levels by enhancing entertainment, fostering sports ethics, and popularizing local cultures,” we started with positioning.

The three values we identified to achieve this goal—community, Fair Play, and Entertainment—became the foundation for Tonybet. We created an appropriate tone and activities for the team and a slogan that comprehensively conveys the company’s essence: *Together, we are sport*.

We meticulously crafted distinct color schemes to differentiate between sports and casino content visually. For sports-specific content, such as tennis, volleyball, or wrestling, we used unique backgrounds with images and figures associated with each sport. These graphic elements serve as visual cues, guiding users through the content and reinforcing Tonybet’s unwavering dedication to sports in all its forms.

Tonybet is entirely about sports and the people around it. We worked to develop this idea to the maximum while maintaining recognition and visual consistency and expressing the company’s inherent brightness and diversity.

You can see how the value system and brand identity work on the company’s social media: on the flags of golf tournaments organized by Tonybet, sports cars, and corporate merch.