The Playa Solutions
Innovative design that seamlessly guides users through AI solutions.
Playa personalizes clients’ experience for iGaming companies. Their AI solutions analyze data to reveal untapped growth opportunities for businesses.
We refreshed the brand identity and designed a website that showcases Playa’s innovation through both style and content, while making their offerings easier to understand.
The homepage features a striking visual created using Gaussian splatting—a technique prevalent in art projects but rare in corporate settings. This unknown yet intriguing element reflects Playa’s innovative spirit. We designed rocket engineering-inspired diagrams to reinforce key messages and highlight the technological sophistication of their solution.
At first, Playa’s product description was too technical. Through a content audit, we worked together to craft clear messaging that connects with both technical and non-technical iGaming professionals. We incorporated this streamlined content across the website, making navigation intuitive and simplifying the journey to requesting a product demo.
The project features a distinctive style that breaks away from iGaming industry conventions. While acknowledging traditional industry aesthetics, it presents them in a fresher, more dynamic way. Working closely with Playa’s team, we created a smooth content flow that guides potential partners naturally toward implementing their solutions.
Credits
Max Tishchenko
Art Direction
Taia Yurkiv
Web Design
Taia Yurkiv
Graphic Design
Bogdan TheHuman
Interactive Design
Yuliia Hnatkova
Project Management