Salateira, a Ukrainian restaurant chain, sought to improve its online presence to cater to a wide range of audiences, including regular customers, franchisees, catering clients, and prospective employees. They wanted a website that provided information about their offerings, menus, contacts, and delivery services, facilitated franchise sales, and engaged B2B audiences.
We created a seamless browsing experience to enhance user interaction and navigation on Salateira’s website. For this, we developed a restaurant menu with easy-to-use navigation that empowers users to access food and beverage details quickly. Our team collaborated with Salateira’s graphic designers to create captivating visual narratives for the website, instilling confidence in the brand’s visual cohesion and increasing brand outreach. The website’s “Career” page showcases the company’s values of simplicity and care, offering a friendly atmosphere for potential employees. We introduced engaging features such as flipping pages and transitional effects to enhance the browsing journey and make it easier for users to find information. We also employed a dynamic one-tier page structure that delivers a distinctive design while remaining cost-effective for the client.
Salateira’s website redesign went beyond just a visual overhaul. The goal was to capture the unique ambiance of Salateira’s restaurants by blending design, technology, care, and quality offerings. Our team established a streamlined strategy, aligned goals, and refined priorities through collaborative workshops and close consultations. The revamped website captured Salateira’s essence as a welcoming, technologically adept, and quality-driven brand, translating the unique offline experience into an equally enriching online journey.