Digital transformation
of Lux Express

Lux Express is a transportation company based in Estonia that provides high-quality service across more than 20 routes in the Baltic States and other countries.

They approached us to redesign their website and create an app that would enhance their customers’ experience, improve their performance, and bring them closer to people.

Their primary concern was ensuring passenger comfort and satisfaction. Our design team created a website and app that emphasized these aspects and modernized the company’s identity as well.

The website serves as both a corporate website and a ticket service, allowing users to learn about the company’s benefits and route details and purchase tickets quickly.

The new app is a ticket service and includes all the conveniences of Lux Express in the client’s pocket.

Our design solutions were based on the analysis of many years of data we received from the team we worked closely with. We streamlined the user journey as much as possible and simplified the exploring and ordering process.

Today, nearly five years after our partnership began, Lux Express continues to use the website, app, communication templates, and photo guides we created for them.

Our approach revolutionized the company’s internal processes, and the new website and app helped them overcome the pandemic crisis that has significantly impacted the transportation industry worldwide.