LimeIQ

LimeIQ is both a company and a product, one that promises to make working with Lloyd’s and other insurance markets less daunting. At its core, the platform consolidates data from various channels, eliminates the pitfalls of human error, and accelerates decision-making. In a sector where precision, safety, and transparency are non-negotiable, these are the reasons clients choose Lime.

For a small but ambitious team, Lime is acutely aware of its influence. That awareness shaped their request: a website that could communicate not just what the platform does, but also how the company meets the market’s challenges; a product experience that feels smoother and more engaging; and a new portal, rich in knowledge, that would invite people to return.

The depth that defines LimeIQ found its way into the design, manifesting in metaphor, openness to experimentation, and a sense of storytelling. Insurance, after all, is a nuanced and complex market. The challenge was to demonstrate how LimeIQ helps its users navigate it with greater clarity and confidence. A storyline threads through blocks and pages, guiding readers in a way that makes information easier to take in, even enjoyable.

One of the outcomes was the creative code we built for Lime: an interactive environment that generates visuals. It’s not an add-on, but part of the brand language itself, ensuring that new graphics — like those for the knowledge portal — feel consistent while also carrying their own flavor.

What came through most clearly in the collaboration was Lime’s willingness to experiment. That openness gave us the freedom to create a site that feels, at times, closer to a contemporary art museum than a corporate platform. Not chaotic, but filled with meanings and metaphors — references to something bigger, like time itself.