Chillio

Services

Brand, Website

Industry

Recreation, E-commerce

Brand Identity Design for the “Cannabis Amazon” Chillio

With the wave of cannabis legalization in the United States, many new stores emerged offering their products. HelloMary recognized the weaknesses in its brand and platform and approached us to rethink the project altogether.

This is how Chill.io was born—cannabis e-commerce incorporating the experience and lessons learned from existing stores, offering a technological solution with a human touch.

We have transferred the idea of Chillio as a hi-tech product with a human face to its brand identity. The new style is about a sense of calm, positive emotions and care.

In the logo, we used the symbol of the long-awaited legalization of cannabis—the sun that has finally risen and warmed people.

The new platform connects suppliers with customers and significantly simplifies all processes, from product management to doorstep delivery.

We focused on a mobile-first approach and building trust in the stores on the platform. Like Uber’s rating system, customers can rate the stores, and if a specific product is unavailable, AI suggests a similar one from other suppliers. AI also plays a significant role in the intelligent recommendation system.

We’ve created an “Amazon for the cannabis market,” addressing key pain points for suppliers and customers.