52nd KYIV INTERNATIONAL
FILM FESTIVAL MOLODIST
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Film Festival, Culture
Allegorical and vivid graphics for the well-established film festival’s campaign.
Kyiv International Film Festival Molodist updates its visual style yearly to reflect the “spirit of the times.” Last year’s visual style of the 51st festival, which we created with the artist Masha Dmitrova, manifested the power of creativity that overcomes circumstances.
We continued to work with the “spirit of the times” at the 52nd “Molodist”. Fatigue and Ukraine skepticism are growing worldwide, supported by the technologies of creating deception.
The visual style of this year’s festival is an allegory to the destruction of these motives.
A green screen — a means of manipulating reality — is torn before our eyes, and our space is filled with light. Through this image, we say we are strong enough to damage the technologies of distorting reality and shed light on objectivity.
The visual solution also reflects another mission of the festival — to showcase young auteur cinema, where creativity is not limited to special effects.
With the artist Vova Alyanov, we have invented multifaceted images that speak of the global and emphasize the power of “Molodist”.
Credits
Sashko Poliakov
Creative Direction
Vova Alyanov
3D Art
Vita Martsishauskaite
Graphic Design
Yelizaveta Kashchynets
Graphic Design
Sashko Poliakov
Project Management
Yuliia Hnatkova
Project Management
