Brand Identity For Yantee

Services

Brand

Industry

Retail, Food & Drinks

A niche, organic brand identity featuring botanical motifs, designed for a tea company.

Yantee is a niche tea brand that showcases Chinese and Ukrainian tea varieties. What began as a project for insiders is now expanding to a broader market.

Three words define Yantee’s brand design: organic, niche, and engaging.

The visual identity centers on symmetrical botanical shapes inspired by vytynanka—a traditional Ukrainian paper-cutting art that came to Europe from China.

An interwoven monogram of letters Y and T extends this botanical motif to create the brand’s logo.

The color palette serves both present and future collections: earthy, plant-based tones for the current tea lineup, complemented by distinctive hues for unique and experimental teas yet to come.

Yantee welcomes everyone to discover the world of tea. Our goal was to craft an identity that balances authenticity, expression, and subtlety.

We’ve implemented this system across the brand’s primary touchpoints: packaging and social media.